My Work
Website Management
Managed a 10-page website by updating content, optimizing landing pages, implementing SEO, and improving user experience. Leveraged data insights to boost memberships, course enrollments, and halotherapy equipment sales—contributing to a 175%+ increase in overall profits.
World Halotherapy Association
Developed and executed a content calendar focused on educating and informing the audience. Created engaging, on-brand content while maintaining and developing brand consistency across platforms. Stayed current with industry trends and used performance data to refine strategy—resulting in a 42% increase in website traffic.
Social Media Marketing
World Halotherapy Association
Dr. Massicotte’s Dental Office
Created and managed a content calendar focused on attracting new patients and building trust. Developed engaging, brand-consistent posts that increased followers and engagement by 55%. Efforts helped bring in more customers and strengthened the office’s online presence.
Strategic & Research Marketing
Developed a comprehensive Market Research & Strategic Insights Report for a boutique fitness studio. Conducted in-depth industry and competitor analysis, performed SWOT assessment, and established clear marketing goals. Designed a targeted marketing strategy with actionable tactics, which, upon implementation, led to a 25% increase in studio memberships.
Core Connection
Halotherapy Solutions
Conducted targeted market research using industry platforms to analyze trends in the pet wellness market. Identified high-potential leads and sales opportunities, and worked directly with the CRO to develop and position a salt therapy solution for pets, resulting in increased sales and expanded market reach
